Adult book sales up, kids’ sales down in first nine months of 2017

Sales of adult trade books inched up 0.4% in the first nine months of 2017, over the same period in 2016, according to estimates released by the Association of American Publishers’ StatShot program. Sales in the children’s/young adult segment fell 3.5% in the nine-month period compared to 2016, according to Jim Milliott, in Book Business.

Harry Potter and the Cursed Child enjoyed huge sales.

In the adult segment, sales of hardcovers were up 7.3% over the first nine months of 2017, but sales of mass market paperbacks and trade paperbacks dropped 13.2% and 1.3%, respectively. Downloadable audio sales continued to be strong, up 24.2% in the nine-month period. E-book sales, meanwhile, continued to be soft, falling 5.5%.

In the children’s/YA segment, hardcover sales were off 8.0% in the first nine months of 2017, while e-book sales declined 11.5%. Sales of both formats were affected by the huge sales of Harry Potter and the Cursed Child last year. Sales of board books were solid, up 4.4% in the first nine months of the year.

Sales for all 1,204 publishers that supply figures to AAP were down 0.5% in the first nine months of 2017, compared to the same period in 2016.